DIESEL CASE STUDY:
BY GENERATION Z, FOR GENERATION Z
«We didn't just analyze the brand. We live it.»
WHY DIESEL?
We chose Diesel for this case study because its rebellious, free spirit truly hits home with our generation. As Gen Z ourselves, we completely get the insights of the brand's target audience - people who aren't afraid of selfexpression and breaking stereotypes. This project is our take on how fashion speaks the same language as teenagers.
THE GOAL
This project was created as a key piece of our admission portfolio for universities abroad. Our goal was to showcase a deep understanding of fashion marketing and visual design, showing how a heritage brand can successfully connect with modern youth culture.
Meet Our Team
  • Ekaterina Fedorova
    Strategy, Research & Copywriting: Focused on deep market analysis, target audience insights, and crafting the core narrative of the brand.
  • Polina Kochubey
    UX/UI & Visual Design: Transformed the concept into a bold digital reality, crafting the website layout.
Made on
Tilda